Writing to Maximize Online Gifts

Create powerful website copy that gets donors excited to click and give. 

Order Summary
Writing to Maximize Online Gifts

Write the words that raise more money online.

Why aren't more donors clicking your give button?

You know you need amazing web copy to make your nonprofit’s homepage appealing to donors. Hiring a qualified writer to give you all the words you need would be great if it wasn’t an expensive budget killer. 

At the same time, you’re the expert on your nonprofit’s work—not some outsider—but you’re pulled in a thousand directions and you don’t have the bandwidth to figure out how to do it all.  

Increase clicks to your give button 

I'm Lara, and I’ve been a nonprofit copywriter for more than a decade. I know how to craft the words that inspire donors to give! 

Instead of stretching your nonprofit's already-tight budget to pay a copywriter like me thousands of dollars for powerful website copy, you can steal my 75-page copywriting guide, Writing to Maximize Online Gifts, and do it yourself for just $299. Turn your homepage into a giving portal with this easy-to-use guide. 

“This guide will help nonprofit leaders take their messaging to a new level. Also, Lara is wonderful to work with.”  

Annette Charles

Head of Research and Evaluation, Graettinger Cole Impact Consulting  

“Lara is a secret weapon at the crossroads of fundraising and writing. She delivered copy that helped us have our biggest fundraising year ever, bringing in more than $60 Million.”  

Peggy Burns

Senior Vice President for Philanthropy, Henry Ford Health System  

“We have always had a challenge translating the complex and deep work that we do with schools and communities into a language that is both easily understood and true to our vision. Lara has been instrumental in helping us craft our message.”  

Ethan Lowenstein

Director, Southeast Michigan Stewardship Coalition 

Boost Your Bottom Line 

It's easy to write killer fundraising copy that inspires donors because...guess what? YOU know your organization best, and you're the one who's most qualified to write about it. In this guide, you'll get:

  •  A SOLID FOUNDATION I'll walk you through questions about your organization's identity, impact, and offerings. Your copy will reflect and build on your brand. 
  •  AN OUTLINE TO FOLLOW What goes where? How should your homepage be organized? I've taken the stress out of the layout so you know exactly where your copy goes. 
  •  WORD MAGIC Tips, prompts, and plug-and-play formulas will help you write the best words that reach the most donors. Put pen to paper with guidance and confidence. 
  •  POLISH & PERSUASION Final tips and checklists to help your writing and design get to the finish line. This section includes resources for design and photography. 

A Sneak Peek Inside the Guide 

More than 75 pages of guidance, expertise, formulas, and prompts!

SECTION ONE: Laying the groundwork This includes all the pre-work where you get specific about what your nonprofit does, why it's one-of-a-kind, and why donors would want to fund it. 

  • Your Identity A deep dive on what your nonprofit does.  
  • Your Position How is your nonprofit unique?  
  • Your Brand Defining your organization's personality.  
  • Your Impact To whom or what do you make a difference? 
  • Your Offerings Solving the equation of how a gift of X will transform a specific circumstance.  

SECTION TWO: Let's write some words! This is where you'll get to the meat of the actual writing part, using all the information you teased out in section 1.  

  • The Big Picture The view of your giving page from 10,000 feet, with all the content containers outlined clearly.  
  •  The Segments Breaking down all the parts of the giving page and writing every wonderful last word that goes into each.
  • Polish and Persuasion Final tips to help your writing and design get to the finish line.  

The World Needs Successful Nonprofits More than Ever

In one 2015 survey, 52 percent of nonprofits reported that they didn't have the resources necessary to meet demands for services. Not knowing how your organization is going to keep the lights on is pure agony, and for many nonprofits, there's very little relief on the road ahead. 

Writing to Maximize Online Gifts can make your homepage a tool for successful, vibrant fundraising.  

Hey There, I'm Lara 

Lara Zielin

I’ve worked in the nonprofit sector for most of my career, and I’ve been the expensive copywriter on the other side of this equation. Now, I'm taking everything l've learned in my 15 years of writing fundraising copy and bundling it for you in one, easy-to-use guide. I know what it takes to write for donors. 

In my career, my copy has helped:  

  • Launch the Victors for Michigan $400 Million campaign for the College of LSA at the University of Michigan. 
  • Steel the backbone of fundraising product sheets at the Henry Ford Health System, which helped fuel a record-breaking $60 Million in gifts last year
  •  Introduce 826michigan’s recurring donor campaign, adorably called the Battery Pack, to generate monthly funding and boost the bottom line.
  • And much more!  

Smart, hungry fundraisers and nonprofit leaders can have a meteor-sized impact on their fundraising with Writing to Maximize Online Gifts.  

Money-Back Guarantee

I know this guide will transform your nonprofit's online giving strategy! But if you're not satisfied, you can request a refund within 14 days of downloading. To qualify for a refund, please email lara@boldtypecopywriting.com and show that you’ve used at least four of the worksheets or exercises provided in the guide, as well as the reason that you weren't satisfied.  

It's Time to Stop Living Grant to Grant or Check to Check

 Stop the cycle of barely enough right now. Get instant access Writing to Maximize Online Gifts today.